October 21, 2013

Shu Uemura Eye-conic 30th Anniversary Fall Collection - Triple Color Eyeshadow in Allure Mauve and Gypsy Brown

To celebrate their 30th Anniversary, Shu Uemura recently released the Eye-conic collection, inspired by the creative liberation of the 60s and Shu Uemura's own standard-breaking artistry.

The Shu Uemura Triple Color Eyeshadows pick up on the lines and movement of 60s psychedelic prints, with the flowing design of three complementary shades in each palette. Like the Duocolor Blushes, these come as pans that need to be placed into a palette.

Shu Uemura Eye-conic 30th Anniversary Fall Collection Triple Color Eyeshadow in Allure Mauve and Gypsy Brown

Gypsy Brown - this features a golden yellow shimmer with medium pigmentation, a soft bronze shimmer with great pigmentation, and a sheer gold glitter. Both the yellow and the bronze have a soft, slightly creamy texture that applies evenly, and both the intensity and wear is best when applied over a primer. (Without a primer, I noticed a bit of fading at about the sixth hour of wear.)

The sparkly shade is quite sheer by itself, but it's so pretty applied over other eyeshadows - it just renders any look more ethereal. It also has an opalescent effect that was really hard to capture on camera, but the individual sparkles are both gold and pink, which creates a really dimensional effect under evening lighting conditions. I had fallout when I applied with a brush, but barely any when I used my finger to lightly dab in, so that is the application technique I would recommend. I didn't find that the glitter wandered down during the day.

Allure Mauve - this features a sheer, pale lilac shimmer, a soft, plummy violet shimmer with medium pigmentation, and sheer silvered-lilac glitter. The textures and finishes are similar to those of the Gypsy Brown palette, but with sheerer payoff overall. The glitter shade has a mix of silver, pink and blue iridescence, and is gorgeous when it catches the light.

I found this palette is best used for a more delicate look. You can build it up to some degree, but the the nicest results come from layering the shades for a soft-focus, fey effect. If you want something intense in terms of colour-depth, this is not going to satisfy. If you want an airy-fairy look, however, this might be right up your alley.

Shu Uemura Eye-conic 30th Anniversary Fall Collection Triple Color Eyeshadow in Allure Mauve and Gypsy BrownShu Uemura Eye-conic 30th Anniversary Fall Collection Triple Color Eyeshadow in Allure Mauve and Gypsy Brown

Availability: At Shu Uemura counters, as well as www.shuuemura.ca. Price per palette is 42$ CAD.

Pros: Soft, creamy textures on the shimmer shades that apply smoothly. Complimentary composition. Can create a sheer and natural, or more sparkly fey look. Glitter shade is particularly beautiful and dimensional in the evening light.

Cons: Allure Mauve has sheerer pigmentation overall. How much of a con this is depends on your preferences, as application remains smooth, not patchy. Some fallout on the glitter shade, which can be avoided by dabbing on with a finger instead of a brush. Pans require a palette to place them into.

(These items were provided by the brand/PR to be considered for review. This post is not sponsored or compensated. All opinions are my own.)


  1. The eye shadows are looking really good but the swatch not so much!!!


    1. Yes, they're on the sheerer side. :)

  2. I'm not much for sheer shadow application, so I'd have to pass on these. If nothing else, the pans are pretty to look at! :)

    1. Lol! They are pretty. :)

      I'm of mixed feelings about sheerer eyeshadows (as opposed to those that have just poor or patchy payoff). As long as the actual application is smooth, I don't mind a sheer eyeshadow in and of itself. Some eye looks are better with washes of colour, like watercolors. The advantage of starting off with an eyeshadow that has strong pigmentation is that you can achieve a wash effect as well with the right brush/technique. Sort of the way watercolors can only be watercolors, but you can use acrylics to achieve both intense colour and depth, or mix them out for transparency.


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