I'm not sure if the texture is typical of Pure Color glosses as I have not yet tried any others, but I found it to be very thick and sticky. More so than lipglasses from MAC, in comparison. It has pretty great wear as a result, and is also very shiny. Not quite vinyl-like, but close. I had a hard time getting a good picture because it was reflecting the light so much (and indirect light wasn't capturing the shimmer).
Citron Kiss is a lemon yellow tinted gloss with very dense shimmer. The yellow color is sheer, and under certain lights looks almost clear. When I swatched the tester in the store, the shimmer looked a little more dimensional, as if it had a faint duochrome effect. This is probably why I was disappointed when I tried it at home.
That said, it is very pretty, and adds a nice sparkle when layered over another lip product - which is actually my favorite way to wear it. It immediately transforms whatever lipstick you're wearing into something more vivacious and summer-y.
Availability: The Estée Lauder website, The Bay website, and some counters should still have it. Price is 24$ CAD.
Pros: Long-wearing, shiny shiny shiny, an easy way of transforming a matte or cream lipstick into something more fun or glamorous.
Cons: May be too sticky, depending on your preference. This has a fairly distinctive fruity-sweet scent, which may not appeal.
(I purchased this at the EL counter at The Bay.)